Understanding Online Data Collection for Personalised Advertising

In a world saturated with online advertising, it’s crucial to comprehend how your data is collected and used to personalise the ads you see. Here are some key points to consider:

– Cookies and similar identifiers are stored on your device for website recognition.
– Advertising and content are personalised based on your online profile.

For instance:

– A car manufacturer might target environmentally conscious city dwellers for its electric vehicles.
– A watercolour paint company might expand its audience to reach more artists based on their interests.
– An apparel company could target young couples with high incomes who have had a new child.

Not only is advertising personalised, but it’s also based on your previous activity on different websites:

– If you’ve searched for bike accessories, you might see ads for those accessories on unrelated apps or websites.
– Similarly, if you’ve read articles about vegetarian food, you could see vegetarian recipes on a cooking app.

In addition, the content you see is also personalised based on your interests:

– If you read about hiking on a mobile app, you might see more hiking-related posts in the future.
– Conversely, if you lose interest in a video about a certain topic, future videos might be shorter to keep your attention.

Furthermore, this data is used to improve products and services by:

– Providing statistics to businesses about the demographics and interests of their audience.
– Tailoring advertising based on user characteristics and devices.
– Curating specific content to your location and device’s capabilities using geolocation and device information.

Understanding how your online data is utilised for advertising and content personalisation is essential in this digital age, striking a balance between enhancing user experience and privacy implications.


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